I'm Alessandra Hechanova, a website and graphic designer based in Toronto, Ontario. I've worked with agencies, filmmakers, e-commerce businesses, government organizations, investment firms, start-ups, non-profits, and print and digital media outlets. In my career, I have executed results-driven campaigns for award-winning documentaries, government announcements, an international cleantech competition, and over 30 competitive provincial grant programs supporting small businesses and industry-academic research projects. My work has been featured in film festivals, VICE, the Financial Post, Yahoo Finance, The Walrus, Benzinga, Greatist, Elite Daily, Trend Hunter, and in Canada’s Science and Technology Museum.

I graduated from McGill University and completed a certificate in Multimedia Storytelling and Content Marketing at the University of Toronto.

When I'm not designing, I'm obsessing over K-pop, climbing walls without a harness, and eating bubble waffles.

Skills & Strengths
Motion Graphics and Graphic Design
Search Engine Optimization (SEO)
Web design and front-end development (HTML/CSS)
Integrated communications planning, digital marketing, copywriting, content management & curation

Tools, Platforms and Software

Adobe Creative Suite (InDesign, After Effects, Premiere Pro, Photoshop Illustrator, Lightroom, Character Animator)
Procreate, Shopify, WordPress, Google Analytics, Sprout Social, Sitefinity, Buffer, Squarespace, Constant Contact, Mailchimp